Some major marketers are tuning into the metaversal use of NFTs: Coca-Cola's first one included merch that can be "worn" in the 3D virtual reality platform Decentraland. Several new applications of NFTs have begun to crystalize as brands experiment with the tech and platforms like Facebook's embrace of the "metaverse," the convergence of physical and digital worlds. At the start of 2021, Burger King introduced its first rebrand in more than 20 years as it sought to demonstrate its commitment to " digital-first expression." NFTs and the metaverse "We've put a lot of tech into really empowering brands to take that next step, whether that's integrating it to loyalty platforms, integrating it to games or integrating it to consumer experiences that drive engagement, like we're doing here," he said.īurger King's NFT push comes weeks after it rolled out its Royal Perks loyalty program nationwide, continuing the chain's investment into digital platforms that have become increasingly essential as the pandemic continues to upend and accelerate consumer trends. Instead of a physical toy in a meal box, the NFT is a virtual gift that comes with all the applications the digital world allows. The Keep It Real Meal NFTs let Burger King and Sweet use the blockchain-based tech in a long-term, permanent way, as opposed to the auctions of kitschy digital art that earlier this year became the de rigueur way for brands to weave NFTs in their marketing. "How do you enable brands to go beyond crypto art drops and move into consumer experiences?" What do you think about Burger King’s NFT campaign? Let us know what you think about this subject in the comments section below.īlockchain, BK, BK NFTs, Burger King, Burger King NFT, Burger King NFTs, Digital Collectibles Platform, nft, NFT collectibles, NFT Market, Sweet, Sweet."We're taking more of an enterprise solutions-based approach to NFTs," said Sweet founder and CEO Tom Mizzone. Brands like Oscar Mayer, Snickers, Milky Way, Axe Body Spray, Arizona Iced Tea, and more have been dipping their feet into the blockchain conversation and experimenting with different ideas. Once a set is complete, guests will be programmatically granted a 4th reward-based NFT, which awards prizes ranging from 3D BK digital collectibles, Whopper sandwiches for a year, autographed swag, or even a call with one of the artists.īurger King is one of many well-known brand names that has delved into the non-fungible token (NFT) industry and cryptocurrency products in general. Guests complete the artist’s set when they’ve collected the same variation of each collectible NFT game piece.” The announcement further added: “When guests scan an artist’s Real Meal box QR code, they are awarded one of three variations on one of three collectible NFT game pieces. Burger King restaurants, while supplies last,” the announcement explains. “Guests can choose from three Keep It Real Meal boxes curated by Nelly, Anitta, and LILHUDDY, available at participating U.S. Some of the unlockable bonuses have interesting utilities like being able to have a phone call with one of the campaign celebrities.
The campaign will feature three celebrities including the American social media personality LILHUDDY, the Brazilian singer Anitta, and the American rapper, singer-songwriter, and entrepreneur, Nelly.
Scanning the QR codes will unlock a digital collectible and Burger King’s announcement says “collecting them can lead to unlocking bonus NFTs.” The Burger King “Keep It Real Meals” initiative will showcase QR codes tethered to close to six million meal boxes. Burger King has entered the NFT fray and the new campaign is quite different from other NFT concepts. The NFT marketplace Sweet has revealed a partnership with fast food giant Burger King on Tuesday.
Crypto Lender Nexo Launches NFT Lending Desk, Loans up to 20% for Popular NFTs Six Million Meal Boxes With Burger King NFTs
0 kommentar(er)
